Company culture plays an intrinsic role in attracting skilled professionals and staff retention levels – ultimately enhancing the success and productivity of an organisation.
In many cases a company’s culture and environment can shape an employee’s perception of a business, becoming a deciding factor for many on whether or not to take a job.
Jim Roddy, of recruitment specialist company ERE, said an organisation’s culture was ultimately shaped and determined by the employees of an enterprise.
“If candidates are left alone with your team, what culture will they experience?,” Mr Roddy questioned.
“If several candidates haven’t raved about your organisation, stop over-inflating the reality of your culture in your marketing materials and social media campaigns. Get to work on establishing company principles and genuinely integrate them into your business.”
Research has proven that prospective employees will instantly judge a company on how they are greeted by its staff.
Company culture can be enhanced by efficient interview techniques, such as a firm handshake, friendly facial expressions, regular eye contact and most importantly, attentiveness during the meeting.
Just as punctuality is important for interviewees, so it is also for employers – if your meeting is scheduled at a certain time, don’t keep the candidate waiting.
Recognising the importance of your staff is another important part of company culture, but why not go a step further and let others know of their achievements by displaying photos around the office or in the lobby?